As realtors throughout California dealt with the debilitating effects of the COVID-19 pandemic, the California Association of Realtors sought to provide hope, and action for their members. The "C.A.R. Makes Moves" campaign was designed to remind that, in the face of disaster, C.A.R. was there, working tirelessly to support their members and move forward during the most difficult of times.
The visual development of the campaign is bold and bright, as a reminder to look to the future, with clean shapes and arrows, appearing to move in perspective, always looking ahead. Simple, straight-forward fonts, comfortable white space and easy-to-understand layouts convey a strong and certain foundation.
All design on this project was completed by Jonna Isaac, while a part of the digital team at Mercury Public Affairs LLC.